Failte Ireland is continually trying to find creative and innovative ways to stimulate increased business. Attached you will find details of a unique promotional opportunity with Walkers crisps that we are supporting .
In 2009 Walkers are running a 'Gary's Great Trips' campaign. The promotion will feature on over 900 million crisp packs and will be supported by a substantial marketing campaign. Very simply, consumers will be invited to collect points from their crisp packs, and redeem them on the Walkers website for special offers. In Ireland these special offers are 3 for the price of two in accommodation and separately, 2 for the price of 1 on entry to tourist attractions. There are only 100 places available for accommodation providers and just 50 places available for visitor attractions.
Other key points are below:
The Discover Ireland logo will feature on c.50m packs distributed in Ireland and the UK
The promotion will be supported by gold standard grocery point-of-sale and £4 million media spend across TV, radio, online, press and PR
95% of the UK population was exposed to the multi-media and PR campaign last year!
Participating venues will have a dedicated section on the website communicating the offer & venue location
In 2008, 600,000 people registered with the website, their average dwell time was 4.5 minutes A massive 60% of consumers opted for further correspondence!
Promotion is in market from late May - August 2009, with redemptions running until end December 2009
All information, including an application form and contact details for further information are attached. This is a great opportunity to generate business but places are limited so you need to be quick!
On completion of forms: Email back by 26th February to: natasha@thebigkick.com & hbarnett@thebigkick.com
Please also send a signed copy back to:
· Fax 01727 85797
· Posting to Harriet Barnett at Walkers Gary Great Trips, c/o The Big Kick, The Old Station House, Orient Close, London Road, St Albans, Herts, AL1 1JD
If you have any important queries please contact either Harriet Barnett on +44 1727 220351 or Natasha Abbas on +44 1727 220354. The closing date for applications is: 26th February 2009.
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